Strategic brand design for the small business owner with big dreams.
Crafting sophisticated brand identities that tell your story + make an impact.
So you have an amazing product or service to share with the world.
Now you just need strong branding to back it up.
In a crowded online space, a strong brand identity conveys your story, your style, and your level of service without saying a word. Branding creates an established, instantly-recognizable look that your ideal client or customer knows, likes, and trusts. And yet as a small business owner wearing all the hats, it can be difficult to DIY a brand presence you’re proud of—let alone to keep it consistent across multiple platforms!
BRANDING ✽ SOCIAL ✽ GRAPHICS ✽
BRANDING ✽ SOCIAL ✽ GRAPHICS ✽
Design Solutions.
How can I help tell your story?
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Brand Design
Ready to build a gorgeous, true-to-you brand from the ground up, or give your current brand a refresh? I offer three brand design packages to meet your unique needs—all rooted in my signature mix of strategy and style.
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Social Strategy
Creating custom branding is one thing, but putting it to work for your business is another! I offer social strategy packages to help you get set up, develop a sustainable plan, and analyze what’s working and what needs to shift to increase your impact.
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Custom Website
Ready for show stopping website? Let’s create something intuitive, creative, and get’s your business out there. I specialize in Squarespace development, but have experience in Wix, Wordpress, and Showit.
Hey there, I’m Kelsey!
Strategic brand designer, coffee-fueled creative, ice cream connoisseur
I’m a modern brand designer with a bright, clean aesthetic and an unshakable belief in the power of small business to make a big impact. From a young age, I’ve always been fascinated by beautiful packaging, fonts, shapes and colors. It’s no surprise I went on to earn my BFA in graphic design and to work in-house at creative agencies and studios. But the entrepreneurial itch never left me. I finally decided to chase my dream of starting my own design studio with everything I had, and haven’t looked back since! I’ve helped dozens of small business owners craft the brand of their dreams. Now it’s your turn.
Compassion ✽ Kindness ✽ Creativity
Featured Work
A few fav people and projects
Client Words
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Cecily Ripley, Loami Nails
Kelsey is such a pleasure to work with! What really impressed me was her eagerness to understand my vision for my brand. Kelsey takes feedback very well and I was so impressed with her ability to apply my comments and perfect her designs. She is so incredibly talented in her design abilities, but she also offers amazing business resources. I have a whole new confidence approaching social media strategy for my business and I have her to thank! I am so incredibly happy that I chose Willaby Designs for my branding and social media needs!
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Caira Button
Kelsey is AMAZING! Literally cannot put into words how much I loved working with her and appreciate her hard work. She helped me put a focus to my brand and make it true to who I am, which I was really struggling to do alone. I know I will absolutely work with Kelsey anytime I need brand related assets in the future. You should work with her, I promise you will not regret it!
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Beverly Williams, Chasin Wealth
From concept to brand design , Willaby Designs was the right fit for my project. I truly enjoyed working with Kelsey. Her ability to communicate her ideas and then transform my feedback into a happy output was amazing. Her talent for design is stellar. Highly recommend.
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Kristin Binkley, KLB Photography
Kelsey was a dream to work with! I love how she really got to know my brand before we began creating. She becomes personally invested in her designs and wants them to really match the way you want your brand to feel. She welcomed all feedback and I was amazed at her ability to perfect the designs based on my comments. She has a true talent for design and so easy and pleasant to work with.
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Sean P Philibin
I came to Kelsey as an artist looking for help with my branding really knowing nothing.. and Kelsey was absolutely wonderful to work with. She was extremely prompt and professional. I had never worked with her before yet from the very beginning I could tell I had nothing to worry about. She was also excellent when it came to providing me with examples if there was certain industry terminology I was unfamiliar with.. She was also great when it came to guiding my sometimes scattered artistic vision in to a streamlined functional brand while still staying true to my vision.
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