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hello

My name is Kelsey, the face behind Willaby Designs. I am so excited you're taking a look at my site. Please feel free to explore and reach out if you would like to connect with me.

nice to meet you

Strategy, Creativity and Kindness are the elements that fuel me. I also believe these elements go hand in hand for creating a successful brand.

I began my creative journey under the School of Art and Design at the University of Wisconsin - Stout. This is where I earned the degree of Bachelor of Fine Arts in Graphic Design and Interactive Media. Since 2017 I have been designing for brands of all sizes. I would love to help you with your creative journey.

experience

profile

avenue c

graphic design coordinator

November 2019 - Present

Avenue C,  Minneapolis, MN

Complete design research and performance audits for various brands
Establish Social Media strategies involving Instagram + Pinterest + Youtube
Design for organic and paid media opportunities
Elevate a client's brand through packaging, stationary, and digital designs
Lead + Design presentations
Collaborate with team on brand style guides + packaging designs + digital assets

ICF NEXT

art director intern

June 2019 - November 2019

ICF Next, Minneapolis, MN

Participate on client projects to create digital and print deliverables

Demonstrate creative direction on individual concepts for clients

Work in collaboration with creative team and client services

Form strategies to elevate current clients brands

Understand RFPs and design creative strategize for new business bids

Actively work in a team environment and be mindful of timely deadlines

flagship banks

marketing and social media intern

May 2018 - May 2019

Flagship Banks, Eden Prairie, MN

Manage social media networks: Instagram, LinkedIn, Facebook, Pinterest

Implement new ideas and design graphics to attract a larger audience

Develop creative copy and communication material through blogging

uw-stout

graphic design intern

May 2017 - January 2019

UW-Stout Counseling Center, Menomonie, WI

Design material for billboards, event posters, infographics, and table tents

Create social media advertisements and TV signage

ackerberg group

marketing intern

June - August 2017

The Ackerberg Group, Minneapolis, MN

Design signage, informational brochures, and HTML Email inserts

Create video promotions, Facebook & Instagram advertisements

Work along side a team to coordinate design projects

awards

Admerica Nationals 2019, Silver

Ad Fed District 8 2019, Silver

Ad Fed Regionals 2019, Silver

press

CONTACT