The Brand Lab
Diversity in the workplace is something maybe talked about, but rarely executed to improve; especially in the advertising and marketing community. The goal of this project was to create a strategy and deliverables to help assist The Brand Lab in this process. With intentions of raising more than past Give To The Max Day (GTMD) and also establish loyal customers while expanding the target demographic. The solution? This problem is too small to ignore.
As The Brand Lab already has established color guides, we wanted to compliment the already existing colors while adding powerful new additions. Focusing on geometric patterns and clear typography expressions, makes up the campaign direction.
Utilize Facebook, Instagram, and Youtube platforms
Curated graphics and language
Goal: Target the demographic in key areas where they are already present with dates leading up to the GTMD.
Utilize Facebook, Instagram, and Linkedin platforms.
Consistent branding and aesthetic
Goal: Show brand messaging and formatting across all areas, while informing The Brand Lab followers
Restructure email messaging
Customize design and language
Goal: Provide additional stories, information, and opportunities for donating to already loyal supporters
Out in the Agencies
Tangible Material for current and potential supporters
Thank you card / desk drop, Coffee Cups, Coasters, and Buttons
Goal: Provide real material in agency settings to continue exposure in the environment able to help the change